It's billed as a celebration of the American Muscle Car, a lifestyle-community
of racers who love the sport of grassroots drag racing, fast cars and great music. But it's much more than that.
From Pullin Television,
the producers of the hit series PINKS on SPEED Channel comes
1320x, a series of regional drag racing and concerts. The events held
around the country combine racing with a festival atmosphere, a manufacturer's midway and car show, followed by a classic rock concert
as the nightcap - all captured on video as content for the
www.1320x.com web portal.
The heartbeat of
1320x is the "social networking
community" web portal. On this site, racers will be able to communicate with each other through a collection of integrated message
boards, create their own page, meet and challenge other racers from around the world, purchase swag, buy music and search for parts
or equipment for their rides. The inclusion of manufacturer "How To" videos along with a glimpse of the latest and greatest, will
establish
1320x as a destination for like minded muscle car enthusiasts.
The first two events will be held simultaneously on July
4th at the Texas Motorplex, where Grand Funk Railroad will perform, and Milan Dragway in Michigan (Band TBA). Both venues will coincide
with the typical 4th of July festivities, adding its own celebration of American muscle cars.
From a marketer's viewpoint,
1320x offers
a combination of sport & music sponsorship and experiential marketing; marketers get access to a captive audience during an all
day enjoyable activity - allowing them better opportunity to engage their consumer.
Spectators will play a major role in the series,
as voting will take place to award their favorite cars with prizes and the chance to compete in a "shootout" at the end of the day.
Along with interactive displays and contests,
1320x provides a big package for fans of muscle cars and marketer's a like.
The racing
will be split into four distinct classes, Open Comp, Grudge, Outlaw Drag Radial and Outlaw 10.5. In Open Comp qualifying sessions,
spectators will vote their best vehicles. The top four cars from each brand; Ford, Chevy, Buick/Old/Pontiac and Mopar; will be selected
to compete in a bracket-style tournament, with one winner standing at the end to receive the coveted Manufacturer's Cup trophy.
For
more information, please email
John Meindl or
Nate Pritchett.
Please visit our webiste at:
www.1320x.com.
